Samsung S90F 77" OLED HDR 4K UHD Smart TV (2025)

The Samsung QE77S90F 4K OLED Smart TV is a compact powerhouse that delivers a cinematic experience with stunning clarity and sound, all wrapped up in a sleek, stylish design.

With its 77" OLED screen, you get deep, inky blacks and vibrant colours that leap off the screen, all in glorious 4K Ultra HD resolution. Whether you’re bingeing a box set or diving into the latest blockbuster, the picture is nothing short of breathtaking.

At the heart of it all is the NQ4 AI Gen 3 processor, which intelligently enhances everything you watch, sharpening up detail and fine-tuning contrast so even older content gets a fresh, near-4K makeover. With HDR OLED brightness levels, dark scenes are rich with depth and bright scenes dazzle with clarity, while Motion Xcelerator 144Hz ensures smooth, fluid movement - perfect for fast-paced action and lag-free gaming.

Sound is just as refined as the visuals. Thanks to Dolby Atmos and Object Tracking Sound Lite, audio feels dynamic and immersive, moving with the action on screen for a more lifelike experience. With a 2.1.2 channel speaker system built in, there’s real presence to every whisper, every note, every explosion - no need to add a soundbar unless you’re really chasing that cinema feel.

You’ll find four HDMI ports and two USB ports on hand for all your gadgets and consoles, plus integrated Wi-Fi, Bluetooth and Ethernet connectivity to keep everything seamlessly connected. The Tizen smart platform is easy to use and gives you quick access to all your favourite streaming services and catch-up telly, with a digital TV tuner and electronic programme guide making it easy to keep on top of what’s on.

All in all, the Samsung QE77S90F offers top-tier tech without compromising on the wow factor. It’s smart, it’s sharp, and it sounds as good as it looks