Apple iMac M4 24" 256GB SSD - Silver

New vibrant colours. Strikingly thin design. It’s the world’s best all?in?one desktop.

Apple Intelligence. A breath of fresh AI.
Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

Writing Tools. Apple Intelligence can proofread your text and rewrite different versions until the tone and wording are just right, and summarise selected text with a click.
Natural language search in Photos. Search for photos and videos simply by describing what you’re looking for.
Image Playground. Create fun, original images based on a description, a concept, or even a person from your Photos library.

Great powers come with great privacy.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on?device processing. So it’s aware of your personal information without collecting your personal information.

And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

Performance. If looks could thrill.
iMac takes a leap in performance and AI capability with the M4 chip. A faster CPU makes everything you do even snappier. An advanced GPU with hardware-accelerated ray tracing delivers unbelievably realistic graphics. The enhanced Media Engine lets you edit multiple streams of 4K video smoothly. Up to 32GB of faster unified memory enables frictionless gameplay and seamless multi­tasking across apps. And our powerful Neural Engine makes on?device Apple Intelligence soar.

Whether you’re managing your family’s finances, running a business, or tackling school projects, iMac lets you get more done faster — all on a stunning 4.5K Retina display.

• Up to 6x faster than the most popular Intel?based iMac
• Up to 2.1x faster than iMac with M1 chip on demanding creative workflows
• Up to 4.5x faster than the most popular Windows all-in-one

Display. A real pupil?pleaser.
With an expansive 24?inch Retina display,5 iMac offers a brilliant canvas for multi­tasking, immersive movies and games, and more. The 4.5K resolution and 500 nits of brightness deliver crisp, clear details — that’s five times the resolution and nearly 70 per cent brighter compared with the bestselling 24?inch all?in?one PC. And P3 wide colour brings whatever’s onscreen to life with over a billion colours.

Camera. Mics. Speakers. You’ve got their attention.
The 12MP Center Stage camera puts the spotlight on you — and keeps it there. Stay perfectly framed during video calls, even as you move around or when more people join your frame. And Desk View seamlessly shows a top?down view of your workspace while keeping you onscreen. With studio?quality mics and a six?speaker sound system featuring Spatial Audio with support for Dolby Atmos, iMac provides an unrivalled video conferencing experience.

macOS. Let your apps fly.
iMac comes loaded with incredible built-in apps, industry-leading privacy and security, and amazing features for work and play. And macOS brings more speed and re­spon­sive­ness to all your go-to apps — from Microsoft Word, Excel and Outlook to Slack, Canva and Adobe Photoshop.

iMac + iPhone. Mirror, mirror on the screen.
iMac brings everything you love from iPhone to a gorgeous 24?inch display. And when you use both devices together, they work like magic. With iPhone Mirroring, you can see and use what’s on your iPhone from your Mac, without having to reach for it. And your iPhone stays locked, so no one else can access it or see what you’re doing.

New to Mac?
Mac runs your favourite apps. From Microsoft 365 to Zoom, the apps you need run lightning fast — including many of your favourite iPhone apps.
Setup is a breeze. Easily move files, apps and more from your old PC or Mac with Migration Assistant. And if you need any help, Apple Support is always just an online chat, phone call or in?store appointment away.
Mac is built to last. iMac is exceptionally well-built and ready for pretty much anything. And free macOS software updates can keep your iMac running smoothly and securely for years to come.
Never used a Mac? No problem. If you’re considering switching to Mac from PC, you’re in the right place. Take a look to learn about all things Mac and how getting started is easier than you think.

Magical. Connections.
Magnetic attraction. A colour-matched power connector magnetically and effortlessly snaps into place.

Powerful ports. More possibilities. iMac now features up to four Thunderbolt 4 ports — expanding your accessory options and enabling lightning-fast data transfers. And you can connect up to two external 6K displays for a vast canvas to view your work.

Acces­sories. Deck out your desk.
iMac features a colour-matched keyboard and mouse or trackpad — now with USB-C ports, so you can charge all your favourite devices with just a single cable. Magic Mouse and Magic Track­pad make navigation comfortable and intuitive. And Magic Key­board with Touch ID lets you easily and securely unlock your iMac, switch users, use Apple Pay and download apps.

Designed to make a difference.
What matters to you matters to Apple too. From using more recycled content that minimises environmental impacts. To privacy protections that give you more control over your data. To creating built?in features that make Mac accessible to all.

• A clean footprint. Every Apple product is designed to reduce our impact on the planet without compromising perform­ance, strength or materials.
• Privacy is a fundamental human right. Which is why we design our products and services to protect it.
• The best technology works for everyone. That’s why our products and services are inclusive by design.